“Back in 2016, I was a young creative with a vision—and no roadmap.”
What started as a series of passion projects in design, events, and content creation quickly evolved into something much bigger. With a few close collaborators, I co-founded EDGEZ Media, a small, gritty creative agency focused on helping emerging brands stand out. We didn’t have much funding or formal structure, just relentless drive, raw talent, and an understanding that media and culture were about to collide in a whole new way.
We began building websites, running social pages, filming campaigns, and throwing community events. The turning point came when we stopped trying to fit into the traditional agency model and started designing our own. We weren’t just a service provider—we became cultural storytellers, brand architects, and partners to underdog brands with big ambitions.
By 2018, our work caught the attention of global clients and rising talent across Australia. We were building movements, not just media plans. That’s when EDGEZ Media became the creative nucleus of what would grow into EDGEZ Corp—a multidisciplinary group now spanning media, aviation, events, and concierge services.
Today, I look back on that small startup energy in 2016 with deep pride. We didn’t wait for permission. We created the lane—and others followed.